Music is the glue.
The principles behind which we operate are simple. Consistent Credible Coverage is our intention – we bring YOU the news, the reviews, the thoughts and the thinking in this niche space.
But it is expensive to do this properly. Words and voices have to be paid for. The humans that generate them need to eat. Whilst journalists admittedly can survive on a diet of grass and rock soup, even this has a token cost. Words and voices need to be edited and uploaded and served whilst being meaningful and relevant and of interest to you.
In short, we have all of the costs of a printed magazine and none of the revenue.
Online we can only make this work if we have numbers and some form of income to cover these costs. Advertising and subscriptions are what kept print magazines operational and this model will have to adapted to work online.