SAMSUNG CES 2026: AN ENTERTAINMENT COMPANION FOR EVERY MOMENT SEEN & HEARD

The Entertainment Companion zone at The First Look 2026 marked a new chapter in Samsung’s visual display evolution; building on nearly two decades as the world’s No. 1 TV brand. The space was divided into art, gaming and entertainment sections, anchored by the incredible 130-inch Micro RGB TV and the Vision AI Companion. Samsung Newsroom stepped inside to see how hardware innovation and AI-driven visual intelligence come together to create new immersive experiences…

 

 

Micro RGB 130-inch: CES Innovation Awards 2026 Best of Innovation Winner

The Micro RGB 130-inch TV made its debut at First Look. Visitors were first struck by its scale, then by the precision of its colour reproduction across varied content. Micro RGB 130-inch also delivers 100% of the BT.2020 wide colour gamut, certified by Verband der Elektrotechnik (VDE), to enable more accurate, life-like colours.

As screen sizes grow, maintaining image consistency becomes more challenging. Samsung addressed this with Glare Free technology, enabling uniform image rendering without distracting reflections — a key reason the Micro RGB 130-inch TV earned a CES Innovation Awards 2026 Best of Innovation honour.

Beyond the technology, the Micro RGB 130-inch TV’s Timeless Frame design reflects a modern evolution of Samsung’s TV legacy — preserving the Timeless Gallery concept first introduced at CES 2013. The lower edge of the frame meets the floor, creating the effect of a window that blends seamlessly into its surroundings.

The Micro RGB TVs will be available in 100-, 85-, 75-, 65- and 55-inch sizes.

The Vision AI Companion area showcased the range of interactions available through the TV. First introduced in 2025, the Vision AI Companion now understands casual, conversational prompts and delivers intelligent responses — from providing detailed information about a film to recommending music based on mood and even placing food orders.

 

Art TVs: Bringing Art Gallery Experiences Into the Home

The Frame and The Frame Pro

Building on the art experiences offered through Samsung Art Store, Samsung spotlighted its expanded Art TV line-up with a larger The Frame 98”. The built-in One Connect design simplifies installation, while the packaging box doubles as a wall-mounting guide. Displayed alongside it, The Frame Pro 85” evoked the feel of a gallery space — showcasing Neo QLED picture quality with vivid clarity.

 

OLED S95H

The newly released OLED S95H TV, a CES Innovation Awards 2026 honouree, features an ultra-slim, bezel-free design that resembles a high-end picture frame mounted on the wall.

Art TVs can display more than 5,000 works currently exhibited in museums and other venues around the world. Samsung plans to expand the service through collaborations with global partners.

 

6K Gaming: Immersion on Another Level

Odyssey 3D Monitor

The glasses-free Odyssey 3D 32-inch (G90XH6K) — the revolutionary 6K 3D gaming monitor — invited visitors to experience their favourite games in new ways. Around 60 games can be enjoyed in 3D including “The First Berserker: Khazan,” “Stellar Blade,” “Lies of P: Overture” and “Mongil: STAR DIVE.”

 

Personalised Entertainment: Tailored to Individual Lifestyles

Tizen

The new Tizen operating system enables personalised recommendations through expanded content discovery. Viewers can access curated programming based on viewing trends and seasonal themes through a simple, intuitive interface.

Samsung extended entertainment beyond watching and listening by inviting visitors to take the mic with Stingray Karaoke on Samsung TV. With microphone connectivity, tambourine effects and applause sounds, the TV transforms into a karaoke system, while features such as echo, reverb and voice tuning recreate the feel of a professional performance.

Visitors could also test their skills with Fender Play TV, available exclusively on Samsung TV. The service offers guitar tutorials led by top instructors, along with virtual band sessions through Jam mode. Available in 30 countries, Samsung TV Plus brings a wide range of entertainment programming — from sports and music to creator content — across more than 3,500 channels and 66,000 video-on-demand titles.

 

Big Screen, Glare-Free Immersion

The large-display setup demonstrated Samsung’s Glare Free technology, delivering immersive paired with Micro RGB picture quality and spatial audio. The experience reflected Samsung’s vision of the TV as an Entertainment Companion.

 

Portable Screens: Made for Life on the Move

The Freestyle+

One area of the exhibition resembled a camping trip, featuring the new – The Freestyle+ projector. Designed for portability, the device lets users enjoy their favourite content wherever they go. Lightweight and compact, the projector features a minimalist design that blends into any space. AI OptiScreen automatically adjusts the image for different surfaces — including walls, ceilings and curtains — ensuring optimal viewing from virtually anywhere.

In addition, 3D Auto Keystone delivers an optimised, near-rectangular image even when projected onto uneven surfaces such as three-sided corners or curved curtains.

 

Audio Innovation: Sound for Every Space

Music Studio Series and Q-Symphony

Samsung unveiled a range of audio devices in multiple form factors, each made to deliver high-quality sound. Created in a second collaboration with French designer Erwan Bouroullec — following his earlier work with Samsung on The Serif TV; the Music Studio series of Wi-Fi speakers blends refined design with immersive audio, enhancing interior spaces wherever they are placed. The Music Studio series received a CES Innovation Awards 2026 honour.

 

Q Series All-in-One Soundbar

Samsung introduced its most cinematic soundbar to date with the new Q Series All-in-One Soundbar. The system features 13 built-in speakers and Sound Elevation technology — which raises dialogue toward the centre of the screen.

With Auto Volume and flexible installation options including wall mounting or tabletop placement, the soundbar delivers a clearer, more natural listening experience.

 

Sound Tower

The Sound Tower rounded out the audio line-up. Equipped with a built-in telescopic handle and wheels, the speaker can be easily moved and positioned as needed. Users can adjust lighting colours and effects with Party Lights+ and sound settings to suit different environments. With IPX4 water resistance, the Sound Tower delivers stadium-level energy for an immersive match-day experience.

 

Next-Generation Technology: Innovation Beyond the Screen

Micro LED 140-inch

Using microscopic chips that independently render colour, the Micro LED delivered lifelike visuals with exceptional clarity. Shown on a massive 140-inch screen, the imagery created an immersive, cinema-like experience that felt true to life.

 

Audio-Visual Design Blends Sound With Form

A line-up of visually striking audio devices added a strong visual element to the booth. Reimagining the turntable, the Transparent Micro LED functioned as a music visualiser — resembling an LP floating in mid-air — while a built-in premium sound system ensured audio quality remained uncompromised.

 

For more information on these and many more products, please visit: Samsung Newsroom South Africa – All the latest news, key facts and inspiring stories about Samsung Electronics.